This is the true test of leadership. When you are not sure what is over the horizon and your team are looking to you for the answers. Essentially you’re teaching people how to succeed in a crisis, so what should you as a leader look out for?

Routines, sometimes they can be negative things, getting stuck in a rut or having the mentality of “this is how we have always done it” is not what we are talking about here. These are the healthy routines of following up on customer service, connecting with your team, and quality control.

Keeping a high standard in times of uncertainty will make your organisation shine even brighter when the horizon clears and you may be the only shining star that everyone is following. It will also reassure your team to a place of normalcy but as a leader, we must steer clear of complacency which leads us to the next step.

Transparency, being honest where the organisation is and where it needs to be. Honesty and empathy will go hand in hand as your team may be dealing with trauma in these times. As a leader we need to take care of ourselves, eating right, exercising and getting healthy amounts of sleep. Encouraging your team to take care of themselves and being honest about your own self-care routine provides steady emotional support that we are in this together and moving forward. These traits will help you and your team take the next step together and leave no one behind.

Strategy, creating a plan with your team during these uncertain times will not only help engage your team but also take ownership when it comes time to harness opportunities when they come. In times of uncertainty, a strong business with a powerful shared purpose will help workers and ecosystem partners stay inspired and focused.

Business values will guide decision-makers as the pace of decision-making increases and becomes more dispersed and the implications carry more weight. At the core, the business the image, culture and vision, will signal to all stakeholders that the organisation is part of the solution. As noted in the Harvard Business Review, “If your company culture is aligned and integrated with that identity, your employees are more likely to make decisions and take actions that deliver on your brand promise.”

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